1. Transmedia storytelling is important in digital convergence communication because it allows different forms of media to come together for the same thing. Theres many different mediums and it allows different technology to come together.
2. Media business benefits because it expands to a wider range and engage the viewers more. It depends who you are approaching because you can attract different types of people to different things. It is finical beneficial as well.
3. Transmedia storytelling can be beneficial for different bodies of audience in consuming productions because it expands the market and gives consumers more content. For example, comic books turn into shows then movies and so on. In each one it can offer a different narrative for each one for more information.
4. Transmedia storytelling can be worked out in terms of collective intelligence in the process of proudction by other people writing books thats not by the author like the Star Wars books. Also when you change from one form of the media to another, like a comic book to a movie.
5. Transmedia storytelling encourages the interactivity with the audience by having social media and many different channels to get audiences involved in the shows.
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